Layer 1

Q4 Sales and Marketing Department

DoWeTakeLs.com

Do We Take L's?

9.6 Million LTV


The DGA Sales Team secured 9.6 Million in LTV since the pandemic.


"You need to have a Galles before you get a Hertz"

Vince Lamartina, VP of Growth, Dealer's Greatest Assets


Sales Mantra


Marketing Emails


  • What do they require? A segregated list with targeted markets. Manage lists to maximize effectiveness. Provide free content to create organic subscription growth.


  • Fiverr for videos? Not a fan of Fiver. Work is often of poor quality and lacks proper marketing rights. Prefer to use a real video marketing company such as NoGood.io that specializes in digital marketing tragedy delivered along various digital platforms.


  • Email Types? Emails are sent every 2-4 weeks: Decision Maker, PRD, Free Content, Event-Based are the primary types of emails being sent. Focus is on creating simple content that is easily digestible.


Monthly Marketing Strategy


  • Objective: Targeting Lithia, Sonic Automotive, G1, AutoNation, Umansky, Penske, Morgan Automotive, Germain Automotive. Increasing spending on Google AdWords and SEO.


  • Action: Closed most accounts in DGA history accounting for over 9.6 Million in LTV. Currently targeting major Fortune 500 companies including AutoNation, Lithia Motors, Sonic Automotive, Group 1, etc.


  • OEM Strategy: Attacking OEM partnerships by gaining high placement partnerships with fortune 500 automotive groups. Mercedes-Benz and Toyota seem most viable at this moment.


DGA Sales Department KPIs

$9.6 Million LTV

Hertz Partnership

Lithia Partnership

Group 1 Partnership

Sonic Automotive Partnership

Bronco Motors Partnership

Walser Automotive Group Partnership


Content Creation for Social Media and Website


  • What is Jarvis.AI? is a copywriting tool that uses artificial intelligence to generate content automatically. That means that you can literally write entire blog posts, books, marketing campaigns, and more from several very basic prompts - completely automatically.


  • How does Jarvis Work? On the backend, Jarvis.ai uses a modified and well-trained GPT-3 OpenAI API to generate content. After coming onto the scene late last year, GPT-3 has transformed the way content is generated. This company differs from others in that it is much more well-funded, as an incredible interface, and consistently acquires competitors to improve its own product. GPT-3 is a neural network that uses deep learning and has been pre-trained with millions of words of content. The AI can then refer back to its training when generating contact, as well as consistently improve with additional user input, generating incredibly coherent output. The quality is on par or better than many authors.


  • DGA Application? Utilize Jarvis.AI to create digital content for both social media and the website. Content would be loaded into a social media management platform such as HootSuite or Buffer.

References Update

Gunther Automotive Group: Joe Gunther, Managing Partner - (561) 243-4600

Group 1 Automotive: Mike Chan, Director of Sales and Service Support- (713) 239-1696

Sonic Automotive: Amy Castillo, Brand Marketing Manager- (678) 231-6032

Larry H. Miller Automotive Group: Liza Christensen, Regional Fixed Operations Director- 801-304-4940

NADA Strategy

TBD Meeting on 10/28/21


Terms and Conditions—

The Legals

Dealer’s Greatest Assets (DGA) has used estimates, forecasts, plans and financial projections to create this document. DGA acknowledges that there are uncertainties inherent in attempting to make such estimates, forecasts, plans and projections. The party receiving this proposal is taking full responsibility for making its own evaluation of the adequacy and accuracy of all estimates, forecasts, plans and projections so furnished to it, including the reasonableness of the assumptions underlying such estimates, forecasts, plans and projections.